The video aims to showcase the stylish world of The Animals™ through a fashion-forward, cinematic narrative.

By following a chic female dog and her owner as they stroll through a Parisian neighborhood, the video highlights the brand's core values of elegance, quality, and individuality. With a fun, runway-like vibe, it underscores the brand's commitment to creating stylish, premium accessories for dogs and their owners, while capturing the trendy and cosmopolitan lifestyle of modern pet owners.

The goal is to position The Animals™ as a bold, fashion-driven brand that understands the needs and personalities of both pets and their owners—delivering high-end designs that make a statement wherever they go.

Duration - 45 sec to 1 min

In a lively neighborhood of Paris, we follow Madame , an elegant dog with a flair for the dramatic, and her stylish owner as they step into the elevator. The moment the doors close, the smooth bass riff of “Rich Girls” by The Virgins begins, setting the tone for what’s about to be a fashionable day in the city.

The doors open, and they step out onto the streets like they’re strutting down a runway. Madame walks with purpose, her leash swaying in rhythm with the beat, while her owner walks alongside, effortlessly chic. They’re headed to the dog park, but the journey is as important as the destination.

As they move through the neighborhood, they pass all kinds of dogs and their owners, both wearing The AnimalsTM — each group a quirky snapshot of Parisian life and typical decors in a casual neighborhood . Some dogs are sipping from their owners' coffee cups, gossiping about the latest neighborhood drama.

A group of dogs, gathered like a Brat Pack, chat about the latest bone they’ve buried. The streets are a parade of personalities: posh poodles, scruffy terriers, and street-smart mutts—all turning heads as Madame makes her way through the crowd.

Every dog, no matter the shape or style, has one thing in common: they know how to command attention, and they do it with style, each their own attitude. For each, we will make sure to include small actions and closer shots that will display the different products : leashes, utility bags, sweater etc.

Madame isn't just a dog; she's a trendsetter. And as they finally reach the dog park, she pauses for a moment, looking around like she’s just arrived at the Met Gala, her eyes scanning the crowd for the next big thing. Madame barks and her owner lowers her shades for the first time and blinks in response.

The park is a world of its own and one thing is clear: Madame runs this town. And today, Paris is her runway.